Located in

Asheville, North Carolina


(828) 258-8737


29 North Market Street, Suite 610
North Carolina



Western North Carolina Alliance

Western North Carolina Alliance is an official Green Plus Certified business, meaning that it has met the highest economic, environmental, and social standards set by Green Plus. This business has a true and verifiable commitment to sustainability and is leader in its community. Learn more about Green Plus Certification...

Mission & History

Guiding Principles: We value the integrity of natural systems – air, land, water, and native plants and animals – and believe in protecting and restoring them for the benefit of all generations. We value mountain communities that are vibrant, livable, and respectful of their connection to and dependence on the region’s natural environment. We value the unique environment of the Western North Carolina mountains and believe our regional perspective enhances both regional and community-based solutions to shared problems. We value citizen and community engagement in principled advocacy and believe both sound public policy and responsible individual actions are needed to protect our natural environment. We value collaboration and believe working with diverse constituencies is fundamental to WNCA’s success. We value integrity, expertise, flexibility, accountability, and transparency in all activities and operations. Mission: Western North Carolina Alliance empowers citizens to be advocates for livable communities and the natural environment of Western North Carolina. History: WNCA is the only grassroots environmental advocacy group focused solely on conserving Western North Carolina’s natural heritage. We were founded in 1982 by citizens in Macon County who organized to protect their local national forests from oil and gas leasing. After that successful effort, WNCA went on to help defeat proposed nuclear waste dump in Buncombe County (1984), launch a campaign to stop clear-cutting in the natural forests, help develop successful rural recycling programs in Macon, Madison, Jackson, and Yancey counties (1989), and lead a four-year campaign to stop the City of Asheville from clear cutting in the Asheville Watershed (1990, the City later placed a conservation easement over 17,356 acres of the watershed). On the heels of those early accomplishments, in the 1990s WNCA fought the construction of I-26 through the mountains and helped to create a new state-wide transportation reform group, the North Carolina Alliance for Transportation Reform, that still exists. In 1994, WNCA claimed victory in its nine-year campaign to stop clear-cutting in the national forests when the Forest Service released a new Management Plan for the Pisgah and Nantahala National Forests that eliminated clear-cutting as a management tool and reduces overall logging levels. During that decade, we also Opened a field office in Franklin, NC (1991); Defeated BHP’s efforts to prospect for copper in the national forests (1995); Exposed the devastating impacts of chip mills on forests, leading North Carolina Gov. Jim Hunt to initiate a three-year study of the issue (1996); Helped defeat a U.S. Forest Service proposal to build eight miles of roads and sell 480 acres of timber on Bluff Mountain in Madison County (1997); and Campaigned to establish the Jocassee Gorges Park in Transylvania County (1998). In the 2000s, WNCA expanded its reach into energy, air quality, and development issues, launching the first annual Southern Environmental and Energy Expo (2001), leading a successful campaign in the North Carolina legislature to pass the Clean Smokestacks Act (2002), and sponsoring a Buncombe County regional Transit Forum, which led to improved mass transit options (2002). During that decade, WNCA also Co-chaired the Community Coordinating Committee to help develop citizen consensus around design issues related to I-26 in Asheville (2000); Helped form Citizens for the Preservation of Needmore to protect the outstanding Needmore Tract in the Little Tennessee River watershed (2001); Organized local citizens to fight construction of North Shore Road—also known as “the Road to Nowhere”— into the Smoky Mountains (2001). We celebrated victory in 2007; Conducted a landmark survey of old growth on national forest lands (2002); Helped develop Land for Tomorrow, a statewide land conservation funding initiative (2002); Helped establish the Buncombe County land conservation program (2003); Again successfully led citizen opposition to City Council proposals to log in the Asheville Watershed (2004); Initiated a program to protect native plants from non-native invasive species, with particular attention to the hemlock wooly adelgid (2004); Won the statewide Community Ties Innovation Award for invasive exotic plant species control and habitat restoration program from Blue Cross Blue Shield of North Carolina Foundation (2009); Secured an American Recovery and Reinvestment Act (ARRA) contract to put 12 people, including 10 members of the Eastern Band of Cherokee Indians, to work on a five-year project to control invasive plants along nine miles of the Cheoah River (2009); Launched Blue Ridge Blueprints, a community visioning and land planning program (2009);

Services & Products

Leading citizen advocacy on growth management; Involving citizens in public lands protection; and Protecting the region’s water supply.

Business Type


Sustainability Awards & Certification

During its 30-year history, WNCA has twice prevented logging in the Asheville Watershed, first in 1990 and again in 2004. Eventually the City of Asheville placed a conservation easement over 17,356 acres of the watershed.

Best Practices

Achieving Green Plus Certification reflects a company’s commitment to improving its profits through economic, social, and environmental practices: the triple bottom line. While all Green Plus Certified and Mover businesses have embraced practices in these three areas to improve its sustainability, some companies go above and beyond by achieving a perfect score in sub-categories of the Green Plus Diagnostic Survey.
These are areas where Western North Carolina Alliance excels:


These are areas where Western North Carolina Alliance excels at implementing environmentally sustainable practices:
Site Selection


These are areas where Western North Carolina Alliance excels at implementing business practices that supports its community and is fair towards its workers:
Human Resources & Employee Effectiveness

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