Five Stages on the Sustainability Journey

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Companies that are wondering about how to take their sustainability efforts to the next level may benefit from knowing that most leading sustainability companies — particularly the larger ones — progressed in several stages, and over a multi-year period.

Based on our work and research with dozens of companies, I believe there are five major stages on the sustainability journey. They overlap to some extent, and not all companies started at Stage 1 (particularly those targeting the premium-price or environmentally conscious consumer), but for most, these stages do apply.

This article describes the five stages, and what characterizes each one.
1. Grassroots
2. Functional
3. Strategic
4. Ecosystem
5. DNA

Read more about each stage and find Vijay Kanal’s full article here.

We educate, motivate, and recognize smaller enterprises for their efforts towards becoming more sustainable. We’re here to offer tangible, practical tips and expertise in sustainability.
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