Harvard Business Review: Finding the Money to Green Your Business

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From the Harvard Business Review: “Contrary to the popular misconception that going green is expensive, in a very large range of cases, environmental initiatives don’t raise costs, they lower them – and fast

But even for the most head-slappingly obvious changes with super-fast paybacks, companies still need to find the capital to buy the new bulbs, optimize the HVAC system, or add auxiliary power units (APUs) to trucks. And even if one sees these initiatives as investments, not costs (which is the right way to look at it), there will still be competition for dollars. During a recession – heck, at any time – it’s normal to struggle to get funds for even worthy projects. So what to do?

A few leading companies have hit on one incredibly simple solution to this problem – set aside funds for green priorities.
I don’t mean coming up with a new pool of money; just assign a percentage of the existing capital expenditure budget to green priorities.” Click here for the full story by Andrew Winston from the Harvard Business Review.

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