Capstrat Poll: Green Influences Buying Decisions

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From the Triangle Business Journal: “A poll by Raleigh-based marketing firm Captstrat and Public Policy Polling shows that 83 percent of respondents believe a commitment to sustainability is very or somewhat important to their purchasing decisions…  At the same time, few businesses are actually promoting their green practices.”

“It appears that many businesses are missing an opportunity to tell customers and employees about their own commitment to sustainability,” said Capstrat CEO Ken Eudy. “While there have been questions about corporate ‘greenwashing’ where companies are overstating their true dedication to green practices, this poll indicates that many businesses have a bona fide commitment that they aren’t communicating clearly to customers and employees.”

For the full article from the Triangle Business Journal, please click here.

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