Communication Matters Achieves Green Plus Certification


Communication Matters, a strategic marketing company in Hillsborough, North Carolina, is the newest addition to the Green Plus Certified community. Awarded by the Institute for Sustainable Development, full certification is given to only to those businesses and organizations that make exceptional and meaningful efforts in the three areas of sustainability: performance, planet, and people.

“I’m honored to be among those businesses and organizations that have earned full certification,” declared Libbie Hough, principal of Communication Matters. “And I see this as is another step in an ongoing process – determining how to better serve my clients, better serve my community, and building a successful business.”

“We’re excited to welcome Communication Matters to the Certified Green Plus community,” said Chris Carmody, executive director of the Institute for Sustainable Development.  “Libbie Hough is an excellent example for sole proprietors and other small businesses who want to embrace the triple bottom line. Hough is heavily involved in her community and took detailed steps to make her work environment efficient and environmentally streamlined,” Carmody concluded.

Hough’s actions proves that even the sole proprietors can live out the triple bottom line. Hough has taken steps to reduce water consumption, such as collecting rain water in cisterns, using drip irrigation, and growing drought tolerant plants.  She has reduced energy use by relying on natural light, carefully managing her thermostat, and purchasing EnergyStar appliances.  In addition, she supports renewable energy by purchasing renewable energy credits from NC Green Power.  In order to reduce her transportation impact, Hough purchased a fuel efficient vehicle and telecommutes with contractors as much as possible.  She carefully recycles and has opted in to online bill pay systems that eliminate the need for printing.

Hough is also heavily involved in the local community and serves on two boards – the Mental Health America of the Triangle and the Hillsborough/Orange County Chamber of Commerce.  She sponsors local nonprofit events and volunteers with community organizations.  She is also a speaker for the American Heart Association and speaks to student groups in the Orange County School district in Orange County, NC.  Finally, Hough communicates all her efforts via her website in order to help educate and inspire others to do the same.  If you’d like to read more about her triple bottom line practices, visit

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