Communication Matters: For Your Consideration for the Green Plus People’s Choice Award

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Communication Matters, a finalist in the Green Plus Sustainable Sole Proprietor / Home Based Business of the Year category, is also eligible to win the Green Plus People’s Choice Award. A strategic marketing company in Hillsborough, North Carolina, Communication Matters is the newest addition to the Green Plus Certified community. Awarded by the Institute for Sustainable Development, full certification is given to only to those businesses and organizations that make exceptional and meaningful efforts in the three areas of sustainability: performance, planet, and people.

Owner Libbie Hough’s example demonstrates that sole proprietors can also practice triple bottom line practices. Hough has taken steps to reduce water consumption, such as collecting rain water in cisterns, using drip irrigation, and growing drought tolerant plants.  She has reduced energy use by relying on natural light, carefully managing her thermostat, and purchasing EnergyStar appliances.  In addition, she supports renewable energy by purchasing renewable energy credits from NC Green Power.  In order to reduce her transportation impact, Hough purchased a fuel efficient vehicle and telecommutes with contractors as much as possible.  She carefully recycles and has opted in to online bill pay systems that eliminate the need for printing.

Hough is also heavily involved in the local community and serves on two boards – the Mental Health America of the Triangle and the Hillsborough/Orange County Chamber of Commerce.  She sponsors local nonprofit events and volunteers with community organizations.  She is also a speaker for the American Heart Association and speaks to student groups in the Orange County School district in Orange County, NC.  Finally, Hough communicates all her efforts via her website in order to help educate and inspire others to do the same.  If you’d like to read more about her triple bottom line practices, visit


  • Certified Green Plus

The Institute for Sustainable Development / Green Plus

We educate, motivate, and recognize smaller enterprises for their efforts towards becoming more sustainable. We’re here to offer tangible, practical tips and expertise in sustainability.
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