Don’t talk about green.
And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This is the surest way to move our society toward a sustainable future.
We are approaching the eye of the needle when smarter companies realize that we are running out of cheap resources and the cost of raw materials will only go higher. The recent run-up and subsequent decline in gasoline prices is indicative of a worldwide trend in higher raw material costs. Given increased population, increased demand from developing countries and a finite planet, this should come as no surprise to anyone — even climate change deniers.