“Zipcar, however, exuberantly markets the notion that life is better without ownership – car ownership, at least. Zipcar doesn’t tell people not to drive; it urges them not to own. It’s such a brazen conceit that it would seem positively communist if Zipcar weren’t run by a bunch of fervent free marketers. Zipcar’s predicate is that sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward. In Zipcar’s view, sharing is big business too – bigger, potentially, than anyone can fathom. Its claim is that the winners in the new economy will be those who crack the puzzle posed by scarce resources.”
Click here for the full article on ZipCar from the New York Times.