I want you to close your eyes for a minute. Think of the word “sustainability.” What images come to mind? Trees, grass. Perhaps the color green? Now think about sustainability and your business. What issues are most pertinent to your organization’s performance?
Maybe you considered risks. Or opportunities. Perchance did you think about issues of social equality? Of child labor or anti-corruption? Or how your organization could sharpen its competitive advantages by working more closely with local communities?
Over the next five to 10 years a certain breed of organizations will complete an impressive double play: They will both embrace sustainability deeper and outperform financially their peers. If we had the benefit of racing ahead a half-decade to reflect on these organizations’ successes, we’d marvel at their ability to evolve with, if not slightly ahead, of sustainability’s twists and turns.
And what would these twists and turns be? While no one has the benefit of a crystal ball that sees the future in HD, the lack of such a crystal ball should not hold one back from making educated guesses either. Here are three changes to your conception of sustainability that your organization should consider today in order to increase the likelihood that it will continue to succeed over the next five to 10 years.