“In addition to “you can’t manage what you don’t measure,” the idea that environmental leadership has to come from the top is one of the truisms of green business.”
“And yet, a recent survey of nearly 2,000 executives verifies not only the truth of the impact of green leadership, but also its relative scarceness.”
“The survey, conducted by McKinsey Global, finds a number of common obstacles, and common keys to success, for companies working on environmental issues.”
“The majority of respondents called sustainability “very” or “extremely” important for a number of business operations — including developing new products, opening new business opportunities, and building corporate reputations — but only 27 percent of companies said their CEOs or other c-suite executives are in charge of the day-to-day sustainability operations of the company.”
Read the rest of this GreenBiz article : http://www.greenbiz.com/news/2010/04/02/without-ceo-buy-in-companies-struggle-sustainability#ixzz0kzk7isFd
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