Without CEO Buy-In, Companies Struggle at Sustainability

By: | Posted in: Green Plus News |

“In addition to “you can’t manage what you don’t measure,” the idea that environmental leadership has to come from the top is one of the truisms of green business.”

“And yet, a recent survey of nearly 2,000 executives verifies not only the truth of the impact of green leadership, but also its relative scarceness.”

“The survey, conducted by McKinsey Global, finds a number of common obstacles, and common keys to success, for companies working on environmental issues.”

“The majority of respondents called sustainability “very” or “extremely” important for a number of business operations — including developing new products, opening new business opportunities, and building corporate reputations — but only 27 percent of companies said their CEOs or other c-suite executives are in charge of the day-to-day sustainability operations of the company.”

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