Seven Organizations in Three States Earn Green Plus Certification


Seven Organizations in Three States Earn Green Plus Certification

Seven more enterprises complete the first stage of the Green Plus program

The Institute for Sustainable Development announced seven new organizations in three states have achieved Green Plus Certification.   Created by the NC Research Triangle-based Institute for Sustainable Development, Green Plus is modern business improvement program for smaller enterprises that focuses on triple bottom line sustainability.  This new group includes the first life science company to be Green Plus Certified as well as the first creative reuse center and the first chamber of commerce in Ohio.  Seven more businesses earned Green Plus Mover status, the first big step in the program.

“This newest Green Plus Certified class provides inspirational examples to other smaller enterprises,” said Chris Carmody, Executive Director of the Institute for Sustainable Development.  “Sustainability is about changing attitudes and making smart business decisions that in turn strengthen the local economy, environment, and community,” Carmody concluded.

New Certified Green Plus organizations include:

  • Communication Matters (Hillsborough, NC)
  • The Greater Cleveland Partnership / Council of Smaller Enterprises (Cleveland, OH)
  • High Hotels (Lancaster, PA)
  • HRW, Inc. (Raleigh, NC)
  • MindWorks Multimedia (Durham, NC)
  • Pharmaceutical Calibration and Instrumentation (Raleigh, NC)
  • The Scrap Exchange (Durham, NC)

Including these organizations, a total of forty-three enterprises in five states have earned Green Plus Certification.

“Sustainability is a ‘hot topic’ in the business world,” said Joe Roman, President and CEO of the Greater Cleveland Partnership. “A growing number of businesses of all sizes are incorporating internal sustainability practices. For some, it also includes exploring emerging opportunities in the development of sustainability products and systems. As a business organization, we’re ramping up our internal efforts that signal to our members that we’re engaged in this emerging business trend.”

Seven other organizations achieved Green Plus Mover status — the first major stage toward Green Plus Certification.  These organizations include:

New Green Plus Certified Organizations


HRW Inc. (

A community and associations management company, HRW Inc. (an Associa company) has been serving the Raleigh area since 1982.  HRW has shown its commitment to being a leader in its industry and has invested much time and effort into its sustainability practices since it achieved Green Plus Mover status in September 2010.

“The Green Plus certification process helped us immensely by providing tools, support and guidance that helped us to learn how to organize our resources better, and taught us to pay attention to details that collectively make a big difference in our organization’s environmental impact,” said HRW President, Cathy Wade.  “The balanced approach (people, planet, performance) makes this a win-win process, not only for our company and staff, but for the greater community and our clients too.”

Communication Matters (

A strategic marketing firm in Hillsborough, NC, Communications Matters has thoroughly embraced the Green Plus program and is setting an example for home based businesses across the country.  Libbie Hough, principle of Communication Matters, proves that even the sole proprietors exercise the triple bottom line. Hough has taken steps to reduce water consumption, energy consumption, travel (for herself and her contractors) and purchases renewable energy credits to offset her usage even more.  Hough is also heavily involved in the local community and volunteers on multiple boards as well as speaking at events for the American Heart Association.

“I’m honored to be among those businesses and organizations that have earned full certification,” said Libbie Hough. “And I see this as is another step in an ongoing process – determining how to better serve my clients, better serve my community, and building a successful business.”

Greater Cleveland Partnership/Council of Smaller Enterprises (

The Greater Cleveland (GCP) and the Council of Smaller Enterrpises (COSE) is the first chamber of commerce in Ohio to become Green Plus Certified.  Through COSE, the GCP is taking an active leadership role in encouraging small business sustainability in the Cleveland area.  Most recently, in October 2010, COSE launched an Energy Efficiency Guide with easy tips for improving energy efficiency and case studies from eight small businesses that successfully incorporated energy efficient practices into their companies.

“Helping small businesses understand how sustainable practices can have a positive impact on their businesses is an area of focus for us,” said Steve Millard, president and executive director of COSE.  “Earning the Green Plus certification encourages us to continue to ensure we are walking the walk on sustainability.”

GCP/COSE is actively working to minimize the organization’s collective impact on the environment and reduce expenses. Staff-related activities, led by the GCP/COSE “Green Team,” include setting organizational metrics and goals, educating employees company-wide with green tips, increasing recycling, and incentivizing the use of public transportation through discounted rail and bus passes.

High Hotels Ltd (

High Hotels are the first group of hotels to receive Green Plus Certification in Pennsylvania.

“High Hotels Ltd. has continued its progress along its sustainability journey by formalizing and championing our approach,” said Frank McCabe, President of High Hotels. “Going through the Green Plus Certification process was extremely valuable and helped us to expand our triple-bottom-line approach to sustainability.”

High Hotels has long been a sustainability advocate, and going through Green Plus has given the company a new way to organize their sustainability efforts and goals.  High Hotels has set goals to reduce energy and water consumption as well as formalizing their employee wellness and mentorship programs.

“Since the High companies’ inception 80 years ago, our organization has embraced a number of the guiding business principles related to sustainability including fostering a positive work environment for our employees and partners, being responsible stewards of the environment, and investing profits responsibly to secure our future in ways that are also good for our community,” said McCabe.

MindWorks Multimedia (

Based in Durham, NC, MindWorks Multimedia is an audio/visual production company that specializes in educational learning products and videos.  A community leader in terms of triple bottom line sustainability, MindWorks is newly located in a LEED certified building and provides a number of health and wellness programs to keep its employees engaged and productive.

“Going through the certification process allowed us to examine every area of our business and find additional ways our values and goals were in synch with those of the Institute for Sustainable Development,” said MindWorks Multimedia’s CEO Greg Rowland.  “The Institute’s staff was a tremendous resource and the valuable information we learned through this process will help us reach future goals of becoming a leader in sustainability as well as supporting other businesses with a similar corporate culture and outlook.”

Pharmaceutical Calibration and Instrumentation (

The first organization in the life science industry to become Green Plus Certified, Pharmaceutical Calibration and Instrumentation (PCI) is located in Raleigh, NC.  PCI is an inspiring example for organizations looking to educate and engage their employees around triple bottom line issues.  Among other things, the company-wide newsletter shares not only green tips, but also opportunities for employees to become involved in the community and ways to get and stay healthy.

“The Green Plus diagnostic tool asked thought-provoking [and] the team at the Institute for Sustainable Development worked with me through the whole process, from my first question prior to taking the diagnostic tool, all the way through the verification process for certification,” said Kelly Hill, PCI representative.  “PCI learned a great deal about how we can positively affect our triple bottom line and now we have a plan and a time-line for specific improvements.”

The Scrap Exchange (

The Scrap Exchange is a creative reuse center in Durham, NC and the first of its kind to achieve Green Plus Certification.  Inherently green, the Scrap Exchange sells and recycles donated goods at its retails location and engages the local schools and community through workshops, parties, and other events meant to educate about reuse and creating art from recycled objects.

“Receiving the Green Plus Certification in our 20th year is a significant achievement; from vermicomposting to utilizing reusables as our office supplies, to promoting workplace sustainability, [we] endeavor to adhere to the standards set by the program, and looks forward to the next 20 years!” says Ann May Woodward, Executive Director of the Scrap Exchange.

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