‘Social Responsibility Doesn’t Have to Hurt Profits’

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By Christopher Gergen and Stephen Martin for the News & Observer: “Today, there are sophisticated assessments to help entrepreneurs, consumers and investors alike measure how socially responsible a company really is. One tool is the Institute for Sustainable Development’s Green Plus program. Born out of UNC, Duke and local chambers of commerce, Green Plus has been adopted by more than 160 businesses in 12 states.” Please click here for the full story in the News & Observer.

The Institute for Sustainable Development

www.gogreenplus.org

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We educate, motivate, and recognize smaller enterprises for their efforts towards becoming more sustainable. We’re here to offer tangible, practical tips and expertise in sustainability.
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