Sustainable Life Media: Sustainability ‘Embracers’ vs ‘Cautious Adopters’ – New Corporate Study

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Companies can be divided into two distinct groups based on their sustainability practices, according to a new study by MIT Sloan Management Review and The Boston Consulting Group.

There are “embracers”–those that place sustainability high on their agenda–and “cautious adopters,” who have yet to focus on more than energy cost savings, material efficiency, and risk mitigation.

The second annual Sustainability & Innovation Global Executive Study identifies seven specific practices exhibited by embracer companies, which together begin to define sustainability-driven management. These include the need to move early, even if you don’t have complete information; to be authentic and transparent both internally and with the external stakeholders; and to work aggressively to “de-silo” sustainability, integrating it throughout company operations.

Read the rest of this story by Bart King here:

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