The Company Benefits of Community Engagement

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3746472432_b90fefef52_oAn article published on Fast Company’s website yesterday described the business benefits of community involvement.  Community involvement is one aspect of a firm’s commitment to corporate and social responsibility, which goes beyond simply being green.  The article describes the desires of today’s consumers as:

“Many want to align themselves with the ‘good guy’–companies not only known for great products and services but also for community involvement, employee satisfaction, and a reputation for giving back.

Companies cannot fake social responsibility to today’s well-informed, well-connected consumers. The author, Melinda Partin, presents several strategies for businesses to increase involvement and build credibility within the community.  Some of the ideas include encouraging employee volunteering, recognizing company and employee volunteer and sponsorship activities, and participation in non-profit boards.

Click here to read the full article with more on the benefits of and strategies for community engagement.

For more reading on corporate social responsibility, check out winningworkplaces.org’s archive of research articles on the topic by clicking here.

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Teddy Salgado is a master's student at Duke's Fuqua School of Business pursuing his MBA with concentrations in Social Entrepreneurship and Decision Sciences. His professional interests include business strategy and development, particularly with environmentally and socially sustainable...
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