Tag Archives: FTC Green Guides

Oct
7
2010
FTC's New Green Marketing Rules Warn Against Sweeping Claims

The Federal Trade Commission has issued guidelines to reduce product green washing. From GreenBiz.com: “WASHINGTON, DC – When marketing their products, companies should avoid unqualified and general environmental benefit claims that are near impossible to prove, such as “eco-friendly.” And if a product is made with renewable materials, companies need …

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