The objective of the Institute for Sustainable Development (ISD)/ Green Plus™ Trademark & Logo Policy is to encourage proper usage of Green Plus™ trademarks by Green Plus™ participants while controlling that use in order to avoid confusion on the part of Green Plus™ communities and the general public, to maintain the value of the Green Plus™ image and reputation of its trademarks, and to protect them from inappropriate or unauthorized use. The Policy also seeks to encourage transparency about sustainability practices, so that the meaning of participation in the Green Plus™ program is understood by consumers and the general public.
The sections below describe what is allowed, what is not allowed, and in which cases you should ask for permission. If you have any doubt, please contact us and a member of our team will be in touch with you shortly. If you are aware of a breach or misuse of ISD or Green Plus™ trademarks or logos in any way, we would appreciate your bringing this to our attention. Please contact us so that we can investigate further.
Permitted Trademark Use
Proper Form – the Green Plus™ trademark should be used in its exact form – neither abbreviated nor combined with any other word or words. When you use the Green Plus™ trademark, properly mark and attribute it to help minimize the risk of consumer confusion. On each document incorporating one of our marks, place the – symbol directly following our mark the first time the mark is used prominently (as in a headline, title, or graphic), and the first time it is used in plain text. The Green Plus™ trademark cannot be included in the name of any third party product, program, or service.
Notice on Printed Materials – For printed materials, place the following notice in an appropriate location with other legal notices (e.g., on the title page of a book, in the footnotes of a white paper, on the last slide of a presentation, etc.):
“Green Plus™ and the Green Plus™ Logo [insert all other Green Plus™ trademarks referenced in the document] are trademarks or registered trademarks of the Institute for Sustainable Development in the United States.”
Green Plus™ trade dress (“Trade dress” describes a collection of attributes or features of a product or service. Trade dress can include color palettes, patterns and textures of material or packaging, or other thematic elements that collectively indicate the source of the product or service to the public.) may not be used by third parties for their own products or Websites. Take care to ensure that your product line, packaging, advertising or Website does not adopt a look that is confusingly similar to those of Green Plus™.
Permitted Logo Use
A Green Plus™ Participant (a “Participant”) is an organization that has registered for the Green Plus™ program. The following uses of Green Plus™ trademarks and logos are permitted for Participants:
Green Plus Mover
– Participants who have completed the diagnostic tool and have received an assessment of their organization’s performance are permitted to:
– use the Green Plus™ Mover logo on their Website. Upon clicking on the Green Plus™ Mover logo, the Website must link to the organization’s Green Plus™ Directory page or an area of the Participant’s Website devoted to explaining its sustainability practices. We request that you link to information about your sustainability practices so that consumers will understand the meaning of the Green Plus™ program and logo and of your participation in the program.
– mention the Green Plus™ name in blog posts and other social media channels, press releases, and on their Website.
– The Green Plus™ Mover status refers to practices at the organizational level rather than the product level. Accordingly, the Green Plus™ Mover logo should not be used to endorse specific products as sustainable.
Green Plus Certified
– Participants who have both qualified for and received confirmation of Green Plus™ certification are permitted to:
– use the Green Plus™ Certified logo on their Website. Upon clicking on the Green Plus™ Certified logo, the Website must link to the organization’s Green Plus™ Directory page or an area of the Participant’s Website devoted to explaining its sustainability practices. We request that you link to information about your sustainability practices so that consumers will understand the meaning of the Green Plus™ program and logo and of your participation in the program.
-use the Green Plus™ wall slicker at their place of business.
– The Green Plus™ Certified status refers to practices at the organizational level rather than the product level. Accordingly, the Green Plus™ Certified logo should not be used to endorse specific products as sustainable.
The latest versions of the Green Plus™ logos can be accessed on the Green Plus™ Logos page.
Permission from ISD is necessary to use any of the Green Plus™ trademarks or logos under any circumstances other than those specifically permitted above. These include use for merchandising purposes, e.g. on t-shirts, signs, and the like.
If you wish to have permission for any of the uses above for merchandising or any other use which is not specifically referred to in this policy, please contact us and we’ll let you know as soon as possible if your proposed use is permissible. Permission may only be granted subject to certain conditions and these may include the requirement that you enter into an agreement with us to maintain the quality of the product and/or service which you intend to supply.
While there may be exceptions, it is very unlikely that we will approve trademark use in cases that imply an endorsement where one does not exist, or which attempt to unfairly or confusingly capitalize on the goodwill or brand of Green Plus™.
Logo Usage Guidelines
Logos must be used in their standard form. You may use transparency and gradient/depth tools but should retain the “official” colors. Any scaling must retain the original proportions of the logo.
We may periodically modify, alter, amend, or update the Trademark & Logo Policy and encourage you to periodically review the policy to remain informed.
Last updated: July 9, 2010